Introduction In modern fast-paced corporate environment, staying ahead of the rivals is essential. Market research has traditionally been a core approach for achieving a market edge, but the emergence of AI technology has revolutionized this process. Tools driven by AI are reshaping how companies gather, process, and act upon information about the

Introduction In today’s fast-paced corporate environment, staying ahead of the rivals is crucial. Competitive analysis has traditionally been a core strategy for achieving a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this process. AI-powered tools are reshaping how businesses collect, analyze, and act u

Introduction Social media marketing is evolving dramatically in the last few years, driven by changes in innovation, consumer actions, and business needs. A major transformation in the advertising sphere has been the rise of AI technologies. AI’s potential to reshape social media marketing is capturing the attention of organizations and marketers